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With India’s digitization gaining momentum, the UPI Transactions in the country have registered strong growth. A growth of 25 percent and 14 percent in value and volumes, respectively, has been recorded in assisted finance transactions across semi-urban and rural retail counters in the country by 2022.
A recent report by Paytm Highlighted interesting trends in transactions made through Paytm in the past year.
Here are some facts about UPI transactions in India:
Who is driving India’s digital payments?
According to a report, Delhi-NCR has emerged as the digital payments capital of India. Wild from Tamil Nadu Become the fastest growing city for digital remittances with a 7-fold growth by 2022.
The company helped its users avoid 1,618,796,629 trips to ATMs. Paytm has been taking digital payments far and wide, driving financial inclusion with two-thirds of its new users coming from small towns and cities.
Do you know this about transactions on Paytm?
An interesting observation is that the maximum payment was made at 7.23 pm as Wednesday emerges as the busiest day of the week for digital transactions. The two most common names among Paytm’s users are Rahul and Pooja, the report said.
Chennai and Trichy Tamil Nadu has the highest percentage of offline payments on food and beverages, while Amritsar saw the highest spending on health and grooming through Paytm.
Noida and Nagpur saw the highest percentage of spend through Paytm to micro-vendors or street vendors. The Paytm market has also seen huge growth in the Northeast.
What is the status of North East?
The fastest growing cities in the Northeast for UPI transactions — Lohit in Arunachal Pradesh, South Sikkim and Ranipool and Guwahati in Assam, DibrugarhJorhat and Kamrup, mentioned in the report.
“As the pioneer of QR and mobile-based payments in India, we see widespread love for the most trusted payment processor — Paytm,” said a company spokesperson.
“Over the past year, we’ve seen increased adoption among consumers and merchants, which has led to some interesting trends. Paytm UPI leads the way. With the trust our users have placed in us, we are focused on driving financial inclusion in India,” the spokesperson added.
Unique Paytm Users of 2022
A user transacted in 106 cities across 20 states. Another user booked flights between Mumbai and Delhi 358 times using the Paytm app.
Paytm continues to strengthen its leadership in offline payments with over 5.5 million merchants now paying subscriptions to payment devices.
Paytm Soundbox is the sound of business transactions in India, every six seconds a new merchant and their customers are greeted by its melody.
With Paytm UPI, the company enables seamless and high-speed money transfers. A user referred more than 1,300 of his friends and family to Paytm last year and earned Rs. Earned more than 1 lakh.
“An impressive observation on merchant transactions is that the typical amount paid on Paytm merchant QRs is Rs.20. Varanasi “Offline QR has seen a 213 percent growth in transactions,” the findings show.
How Indians Use Paytm During Festivals?
During the online Diwali sales season, the maximum amount spent by a single user was Rs 2.8 lakh.
Paytm is another festival that saw a high volume of UPI transactions RockyRs. 1,100 favorite “Shagun”.
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