4 tips for using creative content to set your brand apart

Standing out in the world of content marketing isn’t as easy as it used to be. What goes viral and why sometimes mystifies even experts and brands with household names. However, getting exposure for your business through creative content is essential to raising the bar. Audience engagement and sales.

Every company needs to be relevant in the minds of audience members, and good content is a great way to do that. However, creating assets that engage, delight and convert can be tricky. Sometimes you never know what works until you try something and tweak it until you get it right. Fortunately, you can shorten your learning curve by finding methods that tend to achieve results. Here are four tips for using creative content to set your brand apart.

1. Draw up a game plan

Before you start building anything, you need a reliable roadmap or strategy. Otherwise, whatever your brand releases will look like throwing a bang against the wall. Some things can stick. But people will struggle to figure out who your brand is and why they should care.

Instead of using an ad hoc approach, you’ll want to create one Content strategy It outlines several important points. This includes who you are targeting, why this audience is ideal, and what you hope to achieve by reaching them. Identifying strategic building blocks will help you create a consistent yet unique brand voice. A complete strategy includes an editorial calendar. That calendar should outline the content you’ll be creating, publishing frequency and dates.

 

Another important area to include is key performance indicators for individual assets. There may be some content, such as a white paper, to raise awareness and create leads. Your KPI for this area could be the number of contact forms your visitors submit. However, the goal of online video advertising may be e-commerce sales. Defining each asset’s KPI allows you to measure whether it’s working or needs refinement and repurposing.

2. Create content about the audience

People who only talk about themselves usually have difficulty maintaining conversations and building relationships. While it’s natural to want to talk about your perspectives and experiences, successful relationships involve give and take. Content that speaks only from a company’s point of view will not resonate with the audience. This can turn them off or damage their trust in your brand.

Research shows that consumers rely on the trust factor while making purchases. is over 80% consider Can they trust a brand when deciding what products and services to buy? Yet only 34% of consumers trust the brands they use. Businesses that embellish information, fall short of what’s forthcoming, or don’t listen to audience feedback don’t build trust.

So avoid self-serving content and focus on content assets that establish credibility. Content about your audience shows that your company is willing to invest in a solid relationship. You are there to help, inform or solve their problems in ethical and non-intrusive ways. It’s not just about what your business can get, it’s about what it can give.

3. Diversify your creative assets

Once you’ve found a design that works, it’s tempting to replicate the content. For example, you may have a blog post that performs extremely well. Or you host a webinar a week that brings in more leads than you’ve seen from in-person events.

You start posting more blog posts or hosting more webinars based on these short-term results. Your content team focuses the lion’s share of its efforts on a single type of asset, hoping that initial success will continue. However, individual circumstances may have made part of the content successful. Past performance is not always a reliable indicator of future performance when it comes to digital assets.

Audiences are changing and generally diverse, especially when it comes to mass market brands. Your company’s offerings may be more important, though Distinct sections In your overall market. Creating and experimenting with multiple formats, including video and livestreams, helps you speak more to your audience. Diversifying your creative assets allows you to communicate your brand’s voice and story through employees, customers and case studies.

4. Engage through social media

Pew Research studies show that about Seven out of 10 American adults use social media. While the platforms they frequent vary by age and other demographics, social media can differentiate brands. One reason is that social platforms enable real-time interactions with audiences. Another factor is that organizations can create or share multiple types of content.

A blog post can contain information that your target market will find helpful. However blogs are usually static or one-way conversations. Converting that blog post to social media creates a real conversation between your brand and your audience. Whether a post sparks an in-depth discussion or a series of questions, social media expands a business’s thought leadership.

Social posts, livestreams and interactions with audience members demonstrate the personality behind a brand. You are not just a corporate entity, store or website. Engaging with people through social media shows that a company is willing to be part of a community. It’s an opportunity to reveal what goes on behind the scenes and bring the human faces of business to the fore. There will always be substitutes for products and services, but what makes brands unique are personalities and people.

Creating content that reduces noise

Creating content that grabs attention and differentiates your brand from your competitors starts with a good strategy. You cannot define a Unique voice If you don’t know who your audience is and what they need or want. Content that rises to the top meets business and marketing goals when it comes to topics that motivate and inspire the audience. To set your brand apart, humanize it by making your content about the people it wants to serve.